DDB Mudra Delhi has appointed Mahesh Parab and Talha Bin Mohsin as executive creative directors. They will be based in Delhi and will report to Sonal Dabral, chairman and chief creative officer, DDB Mudra Group.
In their new roles, Parab and Mohsin will lead the creative teams of all of DDB Mudra Delhi’s clients including Wrigley, India Yamaha Motor, Dhara and Dabur.
They were earlier with McCann Erickson, Mumbai, and were creative directors.
On joining DDB Mudra Group, Parab said, “It’s been a glorious period of six years at McCann, where I worked on some of the best brands and also worked with some of the best people in the industry, Prasoon Joshi, Raghu Manish and Rahul Mathew to name a few. But it’s time to try something new. DDB Mudra seems like the right fit in terms of brands, the people, and their vision for the place. I love the way Sonal is looking at things and also there is so much to learn from the legend. I am very much excited to work with him.”
Mohsin added, “I'm thrilled to be joining a team that has a fresh and motivated approach to solving client problems without being encumbered by the challenges of the past, and look forward to a positive and collaborative relationship with our esteemed clients. It's an exciting time for DDB Mudra, and our goal is to create some really brilliant work here. At the same time I will certainly miss McCann Erickson. I’ve learnt a lot there, especially from Prasoon Joshi and Rahul Mathew. But I think it’s the right time for me to move out of my comfort zone and take on new challenges."
Dabral said, “Both Talha and Mahesh have that rare combination of outstanding creativity and strategic thinking. Delhi is an extremely important market and we're very excited to have this formidable team lead our creative force in New Delhi. Bill Bernbach once said, 'The difference between the forgettable and the enduring is artistry'. I'm sure with their artistry, Talha and Mahesh will create work that will soon take DDB Mudra New Delhi to new heights.”
Vandana Das, president, DDB Mudra Group, Delhi, said, “I am looking forward to both of them spearheading the creative leadership role for Delhi Office. We hope to touch even greater heights with them coming on board. I am sure it will be a long innings and a great partnership.”