Vandana Das, President, DDB Mudra Group, said, "We are very excited with this win. We had a full-fledged integrated approach to the brand launch. We look forward to partnering IndiaYamaha Motor in making Yamaha Ray a big success."
The pitch process began three months ago. The 100-125 cc scooter targeted at women is due for launch around Diwali, according to Autocar India.
Vandana Das, President, DDB Mudra Group, said, "We are very excited with this win. We had a full-fledged integrated approach to the brand launch. We look forward to partnering IndiaYamaha Motor in making Yamaha Ray a big success."
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