Campaign India Team
Jul 20, 2015

DDB Mudra and Chuo Senko end JV in India

JV set up in 2013

DDB Mudra and Chuo Senko end JV in India
Chuo Senko, the communications group headquartered in Thailand, and DDB Mudra Mudra Group have called off their joint venture (JV) in India. In 2013, the companies had entered into the JV under Chuo Senko Advertising India - as a full service advertising agency.
 
An official statement informed, "From mid-year 2014 we started hiring for our team and things really started kicking off from the last quarter of 2014 with some big wins for us including work for Daikin Airconditioning India, Panasonic India, Triumph Motorbikes, Woolmark and the Korean Cultural Centre India (part of the Embassy of the Republic of Korea)."  
The split had been in works since earlier this year as part of a mutual decision of the companies involved. 
 
"However, in recognition of the growth opportunities and potential", the statement adds, "the India market offers, Chuo Senko is now investing aggressively in expanding capabilities and additional capacity in Chuo Senko Advertising India. We expect 2015 to be our best year yet and 2016 to be many times better. It takes time to find the right mix of people, product and place, and it is a very exciting time for us as we get closer to that sweet spot each day." 
 
Source:
Campaign India

Related Articles

Just Published

5 hours ago

Google is not killing ID solutions, but has ...

The company's overnight announcement that it would not support ID initiatives led to shock and misunderstanding. Industry experts weigh in on what it really means, and what Google's true motivations are

11 hours ago

Iodex UltraGel brings painless testimonials to life 

Watch the films conceptualised by Leo Burnett here

12 hours ago

Live blog: News updates - week of 1 March

In the news: Fast&Up, Organic India, Tute Consult

16 hours ago

Adventures of Baldy and Beardy: An introduction

Starting 8 March, follow the adventures of a writer who is sarcastic and brave on social media along with a gifted artist