DDB India bags Bajaj Allianz Insurance

To handle the creative and online duties for the brand

Oct 06, 2010 12:11:00 AM | Article | Campaign India Team

DDB India has been awarded the creative and online mandates for Bajaj Allianz Insurance. The size of the account is estimated at Rs 60 crores.

The incumbent agency for Bajaj Allianz is M&C Saatchi Communications. Their services will be retained by the brand.

Commenting on the win, Rajiv Sabnis, president, DDB India said, “For DDB India, this once again validates our belief in the idea of Open Collaboration. A collaborative structure and spirit that harnesses our collective creative energy and ensures truly holistic creative business solutions. Bajaj Allianz is a powerful brand with a voracious appetite and a strong will to make it happen. We are honoured and delighted to partner them in this journey.”

Rajeev Raja, national creative director, DDB India, added, “It’s a fantastic win for us. And what makes it even more exciting is the fact that the campaign we presented is approved the way it is and we will begin to execute soon.”

The presentation was strategically led by Mike Follett, national planning head, DDB India. He said, “Insurance is an exciting and dynamic category and as the role of the intermediary changes and the industry evolves, the role of collaborative communication becomes that much more challenging. Bajaj Allianz values the strategic planning process, human insights and the need for integration. We see an opportunity to create meaningful connections between people and the business.”

On partnering with DDB India, Akshay Mehrotra, head – marketing & corporate communications, Bajaj Allianz Insurance, said, “In DDB India, we see people and partners who have a deep understanding and capability to provide integrated communication solutions that connect with customers across the country. We believe and hope this association will help our brand grow."