DDB India, part of DDB Mudra Group, has won the creative duties for real estate player Nirmal Lifestyle. The account will be handled out of the group's Mumbai office. The agency won the business following a multi-agency pitch based on its understanding of the real-estate business. According to the agency, the size of the business is estimated to be in the range of Rs 25-30 crore.
Elated with the win, Rajiv Sabnis, president, DDB India, “Dharmesh Jain’s vision of a Fit India and creating a living environment where people can enjoy sports, is what really excited us about the business. For any sports lover and someone whose passion has been sport, this is an opportunity to pursue their passion. We look forward to partnering the team at Nirmal in creating a very distinct sports lifestyle brand in the realty space. This is a brand to watch out for in the watch out for in the long term.”
Confirming the win, Rajeev Jain, director, Nirmal Lifestyle, “We at Nirmal lifestyle have a vision to be the largest real estate company by 2020. In the last ten years, Nirmal Lifestyle was successful built state-of-the-art residential and commercial spaces. Our Nirmal Lifestyle mall is one of the largest open dome malls in India. We are focused at to make sports and fitness a part of everyone’s life in the next 10 years.Keeping this growth plan in mind, we wanted an agency to understand our vision, translate it into a visual and make more relatable for our audience. We have found just the right partner in DDB India. We are happy to welcome them in our family and looking forward to a great working relationship with them.”