The India chapter of the International Advertising Association (IAA) has released a video starring adland to spread the message of a brighter future as parts of the country begin operating after the lockdown.
The film has been put together by Hansa Events and features Prabhakar Mundkur, formerly executive director, Percept H, Rajeev Raja, founder and soundsmith, BrandMusiq, Shalini Gupta, VP - brand and communications marketing, Inox Leisure, Subhash Kamath, CEO and managing partner, BBH India.
The quartet sing Louis Armstrong's 'What a wonderful world'.
Punit Goenka, president, IAA India Chapter, said, "Unprecedented times like these certainly need a strong tinge of optimism. Music has always been the best medium to lift one’s spirit during such times. The entire association is very grateful to the singers, musicians and the entire team which has created this melodious message.”
Merlin D'Souza has arranged the music.
