DB Corp has launched its new daily in Bhopal, DB Star. DB Star has been launched as a compact format colour newspaper and will have an initial print run of over 1 lakh copies. This is the fifth title from the publishing group. The daily will soon be launched in Indore followed by other cities where Bhaskar is present.
Rajiv Jaitly, president, ad sales and marketing, DB Corp, “DB STAR is an extension of The Bhaskar group’s continuous efforts to create well researched products that satisfy the needs of its readers. Over the last couple of years, Indian consumers have been in consumption overdrive. DB STAR addresses this spurt in consumption and covers topics such as features on travel, entertainment, sports, personal and professional grooming and glamour in addition detailed entertainment listing of the city to local happenings and issues of wider interest.”
Recently, the Rajasthan Patrika Group also launched its Hindi daily Patrika in Bhopal. The daily has been priced at Rs 1.50.