DAN Consult, the consulting division of Dentsu Aegis Network, has appointed Karl Gomes as partner - customer experience (CX).
Based in Mumbai, Gomes will report to Lalit Bhagia, CEO, DAN Consult. Prior to joining DAN Consult, Gomes was ‘chief fanatic officer’ at Fanatics.
Bhagia said, “The traditional consulting firms have always focused on frameworks and left-brain thinking. However, in today’s digital world, there is no one framework that fits all businesses. If that were the case, the big 4s (Deloitte, KPMG, E&Y, PwC) would have made every start-up a unicorn. Today, a business growth strategy involves firing multiple bullets, calibrating and re-calibrating till you find a cannon ball. Hence, to succeed in a digital world, you need a combination of the right brain and left brain thinking."
He added, "Today’s customers demand new experiences driven by personalised channels, content and choices. Karl’s legendary work as one of the best digital creative and experience guys in the country is well known. He brings in that amazing right brain thinking to all our growth hacking assignments and will help build a specific practice focusing on CX.”
Gomes said, “Word of mouth has always been the most powerful mode of communication. People don’t just talk about advertising; they talk about the product, the service and the experience. And CX has become even more important as data and technology have increased competitive pressure in every market. I have worked with Lalit in the past in various capacities and he has seamlessly blended right brain and left brain thinking, emotional and functional goals, purpose and performance to drive exponential growth for various businesses. I truly believe DAN Consult has the vision, appetite and the people to take this opportunity to the next level.”
In a career spanning 25 year, along with co-founding Fanatics and agencydigi, he has also worked with Rediffusion.