Campaign India Team
Jun 27, 2012

Dalmia Bharat Group hands media duties to Vizeum India

The agency already handles the mandate for Dalmia Cement

Dalmia Bharat Group hands media duties to Vizeum India

Dalmia Bharat Group, a diversified business group with presence in cement, sugar, green energy and refractory industries, has named Aegis Media’s Vizeum India as its media agency of record. The agency currently handles the media duties for Dalmia Cement.

Confirming the appointment, B K Singh, executive director, group marketing and corporate communications, Dalmia Bharat, said, “It was a natural choice given our satisfactory partnership in cement business that we didn’t need to look beyond Vizeum for the media duties of the group.  They have had a proven track record with Dalmia Cement. The team is proactive, extremely passionate and provides a good balance of thinking and doing.  We look forward to working with them.”
 
Commenting on the win, S Yesudas, managing director – Indian subcontinent, Vizeum, said, “We will do all that we can to ensure no stones are left unturned in creating efficiencies and effectiveness for Dalmia Bharat Group.  I take this opportunity to welcome Dalmia Bharat Group into the Vizeum family. We are thankful to B K and his team for considering us worthy.” 
 
This assignment will be handled from the Delhi and Chennai offices of Vizeum.
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Farming for change: How innovative marketing is ...

From fields to social media feeds, creative campaigns, regional influencers and digital storytelling are changing agricultural marketing in India.

10 hours ago

82% consumers value authenticity and simplicity in ...

Nearly 75% global consumers want brands to entertain them, while 73% want brands to 'wow' them.

11 hours ago

OrangeGlobal expands leadership team

OrangeGlobal Stories has onboarded senior industry professionals to head its key business functions as it prepares to launch its Eshtory platform.

11 hours ago

Google rolls out several new PMax updates following ...

Intending to improve brand safety, depth of search and customer segmentation, the new tools further integrate Google AI into advertisers’ campaigns.