Campaign India Team
Jun 27, 2012

Dalmia Bharat Group hands media duties to Vizeum India

The agency already handles the mandate for Dalmia Cement

Dalmia Bharat Group hands media duties to Vizeum India

Dalmia Bharat Group, a diversified business group with presence in cement, sugar, green energy and refractory industries, has named Aegis Media’s Vizeum India as its media agency of record. The agency currently handles the media duties for Dalmia Cement.

Confirming the appointment, B K Singh, executive director, group marketing and corporate communications, Dalmia Bharat, said, “It was a natural choice given our satisfactory partnership in cement business that we didn’t need to look beyond Vizeum for the media duties of the group.  They have had a proven track record with Dalmia Cement. The team is proactive, extremely passionate and provides a good balance of thinking and doing.  We look forward to working with them.”
 
Commenting on the win, S Yesudas, managing director – Indian subcontinent, Vizeum, said, “We will do all that we can to ensure no stones are left unturned in creating efficiencies and effectiveness for Dalmia Bharat Group.  I take this opportunity to welcome Dalmia Bharat Group into the Vizeum family. We are thankful to B K and his team for considering us worthy.” 
 
This assignment will be handled from the Delhi and Chennai offices of Vizeum.
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.

4 hours ago

When the pavement becomes a cancer ward

A gut-punching film from St. Jude India spotlights how unsafe shelter, not treatment, threatens young cancer patients’ survival in metro cities.

5 hours ago

Theblurr bets big on AI to redraw agency rules

The newly-launched AI-native marketing agency promises faster pods, sharper outcomes and no more media-creative silos—or excuses.

5 hours ago

What makes a 'new-age agency' in 2025? Not hype

Speed, soul, and strategy now define creative partnerships—because in today’s feed-fuelled world, relevance fades faster than your next scroll, says Vamos Digital founder.