Dalmia Bharat Group, a diversified business group with presence in cement, sugar, green energy and refractory industries, has named Aegis Media’s Vizeum India as its media agency of record. The agency currently handles the media duties for Dalmia Cement.
Confirming the appointment, B K Singh, executive director, group marketing and corporate communications, Dalmia Bharat, said, “It was a natural choice given our satisfactory partnership in cement business that we didn’t need to look beyond Vizeum for the media duties of the group. They have had a proven track record with Dalmia Cement. The team is proactive, extremely passionate and provides a good balance of thinking and doing. We look forward to working with them.”
Commenting on the win, S Yesudas, managing director – Indian subcontinent, Vizeum, said, “We will do all that we can to ensure no stones are left unturned in creating efficiencies and effectiveness for Dalmia Bharat Group. I take this opportunity to welcome Dalmia Bharat Group into the Vizeum family. We are thankful to B K and his team for considering us worthy.”
This assignment will be handled from the Delhi and Chennai offices of Vizeum.