IMS appoints Vizeum India to handle media duties

The business was won following a multi-agency pitch

Jun 01, 2011 02:53:00 PM | Article | Campaign India Team


Vizeum India has been named the media AoR for IMS Learning Resources Pvt. Ltd.  The business has been awarded to Vizeum after a multi-agency pitch.

Confirming the appointment of Vizeum, Sanjay Barretto, marketing head, IMS said, “We have chosen Vizeum for their understanding of the test prep business and its target audience. We feel Vizeum will do justice in providing support to our future plans. We look forward to building a long term partnership with Vizeum in achieving our objectives.”

S Yesudas, managing director, Indian sub-continent, Vizeum said, “We are delighted at this win and for many other reasons too. I take this opportunity to welcome IMS Learning Resources into the Aegis Media family.  This business will be handled out of our Mumbai office.”

The agency had recently bagged the media duties of Nickelodeon.