Dainik Bhaskar signs MS Dhoni as its brand ambassador

Dainik Bhaskar has signed on Indian cricketer MS Dhoni as its brand ambassador. With its geographical spread covering the newly emerged markets of India in tier-II and tier-III towns, Dainik Bhaskar was seeking a personality or icon who would best project the ethos and core of the brand to its various stakeholders, according to an official release from the company