Dainik Bhaskar has launched its Ratlam and Simla editions to consolidate its reach in the states of Madhya Pradesh and Himachal Pradesh. With the launch of these two editions, Dainik Bhaskar now has 26 editions across eight states.
The Ratlam edition will cover all the local news and events in and around the cities of Ratlam, Neemuch and Mandsaur which were earlier served by the Ujjain edition of Dainik Bhaskar. The Simla edition will cover Simla and surrounding district of Solan and Sirmour. While the Ratlam edition is priced at Rs 3/- per copy, the Simla edition is priced at Rs 2/-.
Rajiv Jaitly, president, sales and marketing, DB Corp said, "There has been a substantial growth in the non-metro urban markets, as the marketers' focus is shifting from metro city base towards the non-metros. Bhaskar Group has identified this trend long back which has created tremendous opportunities in the tier-II and tier-III cities, where there are rising affluence levels, improved infrastructure and spread of retail along with the changing consumer patterns."
He added, "By further penetrating into the non-metro urban markets, Bhaskar Group aims to better access of its business associates to real markets of emerging India."