Campaign India Team
Apr 27, 2017

Dads #sharetheload and the glory at D&AD

India strikes the Yellow line at the awards for the second time in three years

Dads #sharetheload and the glory at D&AD

BBDO India and its client P&G India got five pencils, including the Yellow Pencil for their Dads #ShareTheLoad campaign for brand Ariel Matic in the Integrated & Collaborative Earned Media/Large Business section.

This is only the second time that India has bagged a Yellow Pencil at the prestigious D&AD awards. McCann Worldgroup had won India its first ever Yellow Pencil in 2015 for its ad campaign for Perfetti Van Melle’s Big Babol.

Apart from the solitary Yellow, Indian agencies took home three Graphite pencils one for Dads #ShareTheLoad  and the other for J Walter Thompson for its work on the Indian Red Cross Society Blood Donation campaign and Ogilvy & Mather for the Savlon Healthy Hands Chalk Sticks.

Among the remaining nine pencils, Ogilvy took home three Wood Pencils and Taproot Dentsu won two Wood Pencils, while Ek Type, Leo Burnett, McCann Worldgroup and Wieden + Kennedy bagged a single Wood Pencil each.

However, Indian agencies have still not crossed the yellow line at D&AD. The White and Black Pencil (the most prestigious award at D&AD) remain elusive to Indian agencies in all these years that the country has participated at the awards. 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Onam 2025: Brands blend tradition and storytelling ...

Marking the harvest festival of Onam, brands like JBL India, Lunchbox, JSW MG Motor launch special campaigns highlighting themes of family, tradition, and togetherness.

1 day ago

Open web shapes festive ad strategies as costs climb

As India’s festive season pushes marketing spend to peak levels, shifting consumer journeys on the Open Web are redrawing brand playbooks.

1 day ago

Kempegowda International Airport hits the play ...

It unveils Rhythm of BLR, a sonic identity adapted from Ricky Kej’s anthem, adding sound to brand strategy in transit hubs.

1 day ago

Dentsu appoints bankers to seek buyers for ...

Dentsu is reported to be exploring divestment options including sale of a minority stake to a full sale of its overseas operations.