D&AD 2022: 22 wins for India on day one
Dentsu Webchutney leads with seven, which includes a Yellow Pencil; DDB Mudra, Early Man Film, FCB India and Ogilvy have four each
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India’s quick commerce surge exposes a discipline ...
Lalatendu Das, CEO, Publicis Media South Asia explains why brand marketers are still figuring out India’s fastest-growing retail channel.
Does India need aspirational masculinity?
As Movember rounds out to a close, let's decode the evolution of modern masculinity through advertising.
Avaada sheds light on the dark side of the data centre
Visualising the energy cost of curiosity, its latest campaign links innocent queries to grid failure in a power-hungry digital economy.
The ‘green’ cost of FOMO
How short-term sales spikes, such as Black Friday, are rewiring consumer behaviour.
