FMCG major Dabur India is planning to consolidate its media planning and buying duties with a single agency.
The company’s media planning is presently handled by Starcom MediaVest Group and GroupM’s Maxus, while buying is handled by in-house agency Adbur.
A company spokesperson confirmed media reports, adding that Dabur was reviewing its media mandate with an intention to consolidate the same.
As per its annual report for the financial year ending March 2014, Dabur India had a turnover of over Rs 7,073 crore, of which advertising and promotion expenditure totaled over Rs 999 crore.
Of its total revenue, two thirds was realised from the domestic market. Over half of this was from rural markets, while nearly 54 per cent of overall revenues came from the consumer care business.
Brands in the company’s portfolio include Chyavanprash, Amla, Vatika, Fem, Hajmola and Real.