Dabur Honey gets a new look

Dabur has unveiled a new contemporary look and revamped packaging for its honey brand, Dabur Honey. The new logo features a red eye that refers to the 'Eye of Good Health' and will feature on every product range of Dabur in a different colour.To further extend its brand equity, Dabur has released a compilation of honey-based recipes, titled ‘Big Bee’s Secret Honey Recipes.’ Amitabh Bachchan, after whom the book is titled, is the brand ambassador of Dabur Honey along with M S Dhoni.