D Shivakumar to chair MMA India board

The Mobile Marketing Association (MMA), a global trade association for the mobile industry, has announced its first India board of directors.

 

D Shivakumar, chairman and CEO, PepsiCo India, will chair the board, which comprises 11 other members. 

 

They are:

Shivakumar said, "The Indian market is brimming with great opportunities for mobile media and marketing. The MMA India board of directors brings together some of the best practitioners and  minds in marketing, advertising and media, and our collective experience and expertise will hopefully propel the market to quickly adopt mobile marketing as a mainstream medium.”

 

He added, “Our board members have identified key areas where our immediate focus is needed. These initiatives will facilitate sharing insights, creating industry benchmarks and guidelines that will help marketers leverage mobile as core to their business and marketing strategies.”

 

Dadwal said, "Mobile continues to push India marketers to re-think the way they approach marketing and use data and technology to engage with consumers. The conversation has shifted towards how we can build capabilities and further help the ecosystem to leverage mobile.”

 

Board members have commenced work on initiatives focused on research, measurement and education, across voice, text and data, informed an MMA statement.