Campaign India Team
Apr 01, 2009

Cyrus Broacha exits all contracts, to launch channel

In a development that has startled industry watchers, Cyrus Broacha has terminated all his existing contracts with various TV channels and is launching his own channel, funded by unnamed investors. 

Cyrus Broacha exits all contracts, to launch channel

In a development that has startled industry watchers, Cyrus Broacha has terminated all his existing contracts with various TV channels and is launching his own channel, funded by unnamed investors.
 
Speaking exclusively to Campaign India, Broacha said, "It is something that has been on my mind for the past two years. I have spent a lot of energy and effort building brands for others -- and the compensation has been a pittance. A year ago, I started seriously looking around for venture capitalists. I came across a few, and after detailed negotiations, I asked my financial advisors to finalise on one."
 
"I cannot share more as this is a gag period (no pun intended). All I can say now is that the first channel we launch will be a 24 hour comedy channel."
 
Would it be a Hindi channel or an English one, we asked him. "If it were a Hindi comedy channel and I was starring in a show, we'd save the money on script-writers. The audience would be ROFL for 22 minutes just listening to my accent and pronounciation of the first sentence."
 
On being asked if a 24 hour English comedy channel was a viable business propostition, Broacha said, "As Barnum said, 'there's a sucker born every minute'. And half the readers of campaignindia.in will prove the point, as they still haven't made a connection with this report and the date."

Source:
Campaign India

Related Articles

Just Published

2 days ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

2 days ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

2 days ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

2 days ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.