Campaign India Team
Jan 12, 2011

CyberMedia, IDC to end long-standing relationship

CyberMedia will explore diversification of its research activities into IT and other domains. IDC will expand its research business in India with a direct presence.

CyberMedia, IDC to end long-standing relationship

CyberMedia India Ltd. and International Data Corporation (IDC) announced that they will end their long-standing business relationship. CyberMedia was IDC’s partner and representative for its research business in India. The partnership, which started in 1987, provided vital data, trend analysis, and direction to the information and communications technology (ICT) industry in India.

The two companies will move forward on their individual paths after a long-lasting, mutually beneficial partnership with effective February 28, 2011. CyberMedia will explore diversification of its research activities into IT and other domains. IDC will expand its research business in India with a direct presence. 

Pradeep Gupta, chairman and managing director, CyberMedia, said, “The emergence of many new growth areas has increased the need for reliable and well-researched information sources. CyberMedia plans to meet these customer needs by leveraging its existing media properties in emerging fields, viz. biotechnology, outsourcing, environment and entrepreneurship. In line with these well-established media properties, CyberMedia (CM) Research will expand its market research activities to biotechnology, outsourcing, environment and entrepreneurship while continuing to offer information and research services in the ICT domain.”

Kirk Campbell, president and CEO, IDC, added, "With India now representing one of the most important ICT markets in the world, IDC has decided to increase its investment in India. This investment will enable IDC to provide more comprehensive coverage of India's evolving ICT market and to better service the needs of IDC's customers in India." 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Opinion: The power of UX experience to influence ...

The author has put forward strategic guidelines that can potentially impact the overall user experience of an e-commerce website

1 day ago

Eno makes a southern case to put acidity in its place

Watch the film conceptualised by Grey Group India here

1 day ago

Bajaj Finserv warns against online banking scams

Watch the film conceptualised by Social Panga

1 day ago

Performance, success aren’t down to being quiet; ...

At an IAA Masterclass event, the consultant spoke about the role of brands in various sectors, their relationship with finance and how advertising will retain its importance for times to come