OMD India has bagged the communications mandate for edtech startup, Cuemath. The account was won following a multi-agency pitch.
The agency’s homegrown data platform, Omni, will optimise insights to reach the target consumers through personalised communication. Omni drives creative planning in an innovative manner that includes focused execution leading to better business outcomes.
Arvind Iyer, marketing director, Cuemath, said, “We at Cuemath believe in making the world’s children great at math and coding, and create invincible problem-solvers who will go on to solve humanity’s biggest problems. Since OMD is armed with the much-needed technological tools based on real-time, accurate, and representative data, we plan to use their strength to not only fulfill our mission, 0but also create maximum impact.”
Priti Murthy, CEO, OMD, said, “The precision marketing and analytics platform will help meet the client’s business KPIs by creating targeted strategies to communicate to the audience in a familiar environment.”