Advertising Marketing Digital
Campaign India Team
Aug 14, 2024

Cross-channel marketing strategies boost conversion rates by up to 31%: CleverTap report

As a marketing channel, WhatsApp commands a staggering 1.5 billion users in Asia, led by India, Indonesia, and Philippines.

Adopting an omni-channel marketing strategy impacted app stickiness, conversion rates, and onboarding rates. Image source: Freepik.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

1 Deepika Padukone fronts Nykaa’s playful Pink Friday campaign

Jewelbox launches campaign with Vaani Kapoor on modern self-expression

2 Jewelbox launches campaign with Vaani Kapoor on modern self-expression

Birla Opus Calista showcases stain resistance in new campaign

3 Birla Opus Calista showcases stain resistance in new campaign

Adani seeks single agency for INR 600-crore media overhaul

4 Adani seeks single agency for INR 600-crore media overhaul

Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

5 Swiss Beauty launches ‘We Got You, Girl!’ celebrating expressive femininity

Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

6 Why MMA’s Moneka Khurana feels it’s time to retire the CMO title

Johny Lever features in KFC’s new Feastival campaign

7 Johny Lever features in KFC’s new Feastival campaign

How Perfetti’s marketing formula endures amid India’s changing tastes

8 How Perfetti’s marketing formula endures amid India’s changing tastes

India’s quick commerce surge exposes a discipline gap for marketers

9 India’s quick commerce surge exposes a discipline gap for marketers

Winners of Agency of the Year 2025-South Asia announced

10 Winners of Agency of the Year 2025-South Asia announced

Related Articles

AI agents: The smart marketer’s key to unlocking new martech coordination possibilities
Marketing
Mar 13, 2025
Anand Jain

AI agents: The smart marketer’s key to unlocking ...

AI agents collapse the wall between marketing and CX
Marketing
Sep 24, 2025
Apurv Agrawal

AI agents collapse the wall between marketing and CX

Middlemen, meet martech: Brands sync trade and consumer playbooks
Marketing
May 22, 2025
Vinita Bhatia

Middlemen, meet martech: Brands sync trade and ...

Marketing to machines: When bots become the target audience
Marketing
May 05, 2025
Vinita Bhatia

Marketing to machines: When bots become the target ...

Just Published

Omnicom warns staff in-office requirement will ‘increase over time’
Advertising
1 hour ago
Will Green

Omnicom warns staff in-office requirement will ...

The in-office policy was updated in November, when Omnicom acquired Interpublic Group.

IPL’s ecosystem value dropped 20% in 2025: Brand Finance
Marketing
1 hour ago
Campaign India Team

IPL’s ecosystem value dropped 20% in 2025: Brand ...

Despite this, the IPL set a groundbreaking online broadcasting record, with over 384.6 billion minutes of watch time.

Reimagining creative work through the new labour codes
Advertising
3 hours ago
Girish Rowjee

Reimagining creative work through the new labour codes

The codes do not limit creativity. Rather, it helps unlock it–consistently, ethically, and at scale.

How Maitri Advertising's Deep Southern Roots Are Redefining Regional Creative Work
Advertising
4 hours ago
Campaign India Team

How Maitri Advertising's Deep Southern Roots Are ...

The independent agency's culturally rooted approach to South Indian markets earns recognition with campaigns for Asianet, Bigg Boss Malayalam, and MyG.