Croma names Maxus media AoR

Maxus has announced its bagging the media mandate of Tata Sons' Infiniti Retail, which sells electronic goods under the store brand Croma. The agency took over the mandate from 1 April 2016.

 

The integrated mandate includes managing Croma's social media strategy and assets.

 

Kartik Sharma, MD, Maxus South Asia, said, “Maxus has had the opportunity to partner with multiple entities from the Tata Group. We are therefore very pleased to now be a partner to Croma as well. Croma has been a pioneer in the electronic retail space and continues to thrive in an evolving competitive environment. We see our strong strategic and digital capabilities being a real asset to the Croma team and look to working closely with them to drive their business priorities. The larger goal will be to navigate the brand in this increasingly challenging media and marketing landscape to ensure that Croma continues to win.”

 

Anand Chakravarthy, managing partner, Maxus India, said, “Working with a Tata brand is always an exciting proposition and this partnership with Croma is a big win for Maxus. Given the vision and brand strategy articulated by the Croma marketing team, we are really looking forward to partnering them on this journey.”

 

Ritesh Ghosal, CMO, Infiniti Retail, said, “Maxus’ integrated digital approach covering content, social and bought media swung the pitch in our minds. With our increasing focus on digital media, we were looking for a partner willing to learn the new omni-channel marketing game along with us and Maxus with its experienced team and strong digital understanding put their hand up.”