Campaign India Team
May 06, 2022

Croma assigns creative mandate to Crayons Advertising

Account won post a multi-agency pitch

Croma assigns creative mandate to Crayons Advertising
Croma has appointed Crayons Advertising to handle its creative mandate. 
 
The account was won following a multi-agency pitch. The agency's mandate is to help set Croma being set apart in a highly saturated communication space. 
 
Crayons Advertising's Delhi and Mumbai office will handle the account. 
 
Shibashish Roy, chief business officer, (e-commerce and marketing) Croma - Infiniti Retail, said, “We look forward to working together with Crayons Advertising in the coming year to further build on the Croma brand.”
 
Samir Datar, chief strategy officer, Crayons Advertising, said, “We are delighted to partner with Croma in its endeavour to be the destination for all things tech. With technology so embedded in our lives, it is the right time to build the brand further. The process for selecting the agency and the brief itself was exciting. The energy of the entire Croma team is so infectious and we look forward to working with the team to create communication that infuses this energy into the brand.”
 
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Arthur Sadoun on ‘massively increasing gap’ on ...

Publicis CEO spoke to Campaign at Q2 results.

2 days ago

Agencies, read the room: Clients want more than ideas

The Marcom Avenue’s founder reveals seven hard truths clients wish agencies knew—beyond pitches, awards and buzzwords. Hint: Accountability, empathy, and business impact top the list.

2 days ago

Dentsu Lab in India trades innovation theatre for ...

With creative R&D under scrutiny, the newly-launched hubs promise low-risk, high-impact solutions that move beyond quick marketing hacks.

3 days ago

KIT Global pushes ‘minimum viable data’ for smarter ...

CEO Olga Dulinskaya explains why brands need less data, sharper personalisation, and unified platforms to navigate emerging markets.