Croma has appointed Crayons Advertising to handle its creative mandate.
The account was won following a multi-agency pitch. The agency's mandate is to help set Croma being set apart in a highly saturated communication space.
Crayons Advertising's Delhi and Mumbai office will handle the account.
Shibashish Roy, chief business officer, (e-commerce and marketing) Croma - Infiniti Retail, said, “We look forward to working together with Crayons Advertising in the coming year to further build on the Croma brand.”
Samir Datar, chief strategy officer, Crayons Advertising, said, “We are delighted to partner with Croma in its endeavour to be the destination for all things tech. With technology so embedded in our lives, it is the right time to build the brand further. The process for selecting the agency and the brief itself was exciting. The energy of the entire Croma team is so infectious and we look forward to working with the team to create communication that infuses this energy into the brand.”
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