Campaign India Team
Jan 29, 2018

Creativeland Asia bags Rupa's creative mandate

The agency will handle six of the company's brands

Creativeland Asia bags Rupa's creative mandate
Rupa has assigned its creative duties to Creativeland Asia. 
 
The agency will handle six of the brands under the company's portfolio - Frontline, Euro, Thermocot, Bumchums, Torrido and Jon. 
 
Shri Mukesh Agarwal director, Rupa and Company, said, “Innovation and excellence is what has helped Rupa become a dominant player in the knitwear segment. We have ambitious growth plans and believe that Creativeland Asia is aligned to our vision of taking the brand to the next level. They demonstrated a clear understanding of our business and the category and have a proven track record of creating remarkable campaigns and out of the box communication for their clients. We look forward to working with them.”
 
Sajan Raj Kurup, founder and creative chairman, Creativeland Asia Group, said, “Creativeland welcomes home the brands from Rupa. It is always exciting to work with legacy brands and family owned businesses in India. They are extremely grounded, instinctive and decisive. I look forward to a strong relationship with the House of Rupa and hope to create some magic together.”
 
Rana Barua, CEO, Creativeland Asia Group, said, “Rupa is an iconic indigenous brand and we look forward to create some fantastic campaigns together. What is interesting is that we met them with an idea on one of their brands and after listening to our thought process and suggestions, the management was sure that we were capable of handling multiple brands across their portfolio. We are keen to be a part of their growth journey and hope to live up to their expectations.” 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Neil Patel Digital to launch operations in India
Premium
2 days ago

Neil Patel Digital to launch operations in India

Pradeep Kumaar appointed as CEO

Premium
Weekend Watch: New Balance urges English cricketers to 'make their mark' at World Cup 2019
Premium
Charles Cadell to step down as McCann Worldgroup Apac president
Premium
2 days ago

Charles Cadell to step down as McCann Worldgroup ...

Alex Lubar from McCann's London office will replace him.

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
2 days ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films presents his weekly sketches for Campaign India