Campaign India Team
Mar 22, 2021

Creativeland Asia appoints Shalini Sinha as CEO of consumer intelligence and director of strategy

Was commercial lead at Kantar South Asia’s creative division

Shalini Sinha
Shalini Sinha

Creativeland Asia (CLA) has appointed Shalini Sinha as CEO of its consumer intelligence unit and director of strategy. Her new role will require her build up the agency's growth and deliver integrated solutions, driven by a well-rounded view on consumer insights that can be translated into actionable brand insights. 

Sinha’s previous stint was with Kantar South Asia as commercial lead for its creative division. 

Sajan Raj Kurup, founder and chairman, Creativeland Asia, said, "Given how rapidly consumer truths have changed in recent times, we felt we should make every investment needed to develop the most robust Consumer Insights and Intelligence unit in the business. I am delighted to introduce Shalini as the CEO, consumer intelligence and director of strategy. Previously, she has been involved with some leading names in the industry and has been instrumental in co-developing their brand and communication strategy. Her appointment further strengthens the senior management team at Creativeland Asia."

On her appointment, she said, "I am pleased to join the leadership team of Creativeland Asia, one of the most well-respected creative agencies in India, as it looks to expand its footprint with an entry into the Consumer Insights business. I believe that taking a closer and sharper look at consumer truths has never been more important and that it will set the path for sharper brand strategies. Along with my respected colleagues at Creativeland Asia we aim to create holistic consumer and brand insights."

 

 

Source:
Campaign India

Related Articles

Just Published

15 hours ago

Images from the IAA Leadership Awards 2021

The IAA Leadership Awards were announced on 24 September in Mumbai. Here are images from the event which saw Anil Kapoor, Bobby Pawar, Nandini Dias, NP Singh, and Raj Nayak among the winners

1 day ago

Lux Cozi wins the plagiarism battle against Amul Macho

ASCI dismissed Amul Macho’s claims against the Lux Cozi ad as baseless and false

1 day ago

IAA Leadership Awards 2021: Bobby Pawar, Nandini ...

Raj Nayak inducted into IAA's 'Hall of Fame' and Anil Kapoor bags 'Brand Endorser of the Year'

1 day ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract