Dr AL Sharada
Jan 19, 2024

Creative critique from a gender lens: 8-12 January

Dr AL Sharada, director, Population First, reviews ads from last week on the basis of gender sensitivity

Creative critique from a gender lens: 8-12 January

Tinder

This film appears to embrace a progressive and inclusive approach towards dating, highlighting a young woman's agency in exploring diverse experiences through the app. It promotes a narrative that focuses on individuality and self-discovery, encouraging a low-pressure, open-minded attitude to relationships.

 

Gender Sensitivity Score (GSS): 3.5/5

 

Fujifilm 

Portrays a positive image of a woman professional pursuing her work with commitment and the zeal to make a difference.

 

GSS: 3.25/5

 

Fire Boltt

GSS: 3/5 

 

Oppo

GSS: 3/5 

 

Everest Spices

GSS: 3/5 

 

Flipkart 

GSS: 3/5

 

Parle-G 

 

GSS: 3/5 

Source:
Campaign India

Related Articles

Just Published

17 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

21 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.