Everest Spices has rolled out a campaign 'tasty khana bulaye ghar jaldi' (bring tasty food home quickly), featuring actor Shahrukh Khan and Amitabh Bachchan.
In the film, Khan and Bachchan portray their real life personas, engaging in a scene on a set. While Khan shows signs of weariness due to the repeated takes, Big B relentlessly pursues perfection—until Everest Garam Masala intervenes, injecting a flavourful twist into the process. As the takes continue, it is the homemade Dum Aloo and Navratan Korma from Khan's kitchen that eventually persuades Bachchan to conclude the day's filming. Interestingly, both dishes feature a shared ingredient—Everest Garam Masala.
The brand first brought together the duo in September to highlight its Shahi Biryani Masala.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)
