Campaign India Team
Jan 08, 2024

Fire Boltt helps MS Dhoni 'discover' MC Stan

Watch the film conceptualised by Moonshot

Fire Boltt has rolled out a campaign 'gale toh mil' (let's hug), featuring cricketer MS Dhoni and rapper MC Stan, to highlight the offerings of its Android smartwatch. 

 

Conceptualised by Moonshoot, the film set in club, captures the unexpected encounter between Dhoni and rapper Stan.

 

Initially unaware of Stan's identity, Dhoni warmly hugs him. While doing so, he uses the voice control feature of his Fire Boltt watch and discovers Stan's true persona as MC Stan. Amid the revelation, Dhoni confesses to being an avid spectator of Stan's performances. Inquisitive, Stan probes Dhoni about his favourite concert, prompting Dhoni to humorously suggest they share a hug first before delving into details. The film ends with a comedic moment as the Fire Boltt watch once again comes to the rescue, enabling Stan to seamlessly continue his rap, with Dhoni joining in. 

 

 

Source:
Campaign India

Related Articles

Just Published

58 minutes ago

Jaguar Land Rover axes chief creative officer

Sources tell Autocar and Autocar India that designer Gerry McGovern was asked to leave the firm this week.

Global adspend to hit $1 trillion in 2026 as APAC ...

TOP OF THE CHARTS: Global ad spend will smash the $1 trillion mark for the first time in 2026, with APAC leading at 5.4% growth amid an algorithmic revolution, according to Dentsu's latest forecast.

3 hours ago

Nova Dairy’s winter initiative promotes daily ghee ...

The winter-focused campaign encourages households to adopt a simple nutritional habit aimed at seasonal wellbeing.

3 hours ago

Nick Jonas and Priyanka Chopra Jonas unveil India’s ...

The brand's first India-focused awareness campaign addresses stigma around type 1 diabetes.