Shortlists have been announced for two more categories of the Creative Abbys 2011.
81 entries have been shortlisted in Direct. Mudra has 31, of which 10 are for The Economic Times. Next up is Ogilvy & Mather with 12 entries, M&C Saatchi with 10, McCann with 6, and JWT and Grey with 4 each.
Print Craft has 221 shortlisted entries. Once again, Mudra is ahead of the rest with 66 shortlisted entries, which include Kores Staples, Henko, Beetle, and Manorama Classifieds. Leo Burnett follows with 36 entries, for brands like Tide, Bajaj Fans and its own creation Gandhijifont.com. The other agencies in the top 5 are McCann with 32 entries, Bates 141 with 20, and Ideas@Work with 13.
For the complete list of shortlisted entries and agencies, go to www.adclubbombay.com
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Watch the films conceptualised by Leo Burnett here