Cornerstone Sport forays into the esports category

Will also work towards improving esports opportunities for global and Indian talent

Sep 29, 2021 10:22:00 AM | Article | Campaign India Team

Sports management agency, Cornerstone Sport, has forayed into the esports industry with its new vertical - Cornerstone Esports. 
 
The vertical will create an ecosystem to benefit all stakeholders and bring in a more organised approach to the esports industry. The agency will also work towards improving the opportunities in esports, for global as well as Indian teams and talents.
 
It aims to inspire young talent to pursue esports and make a career out of it, which will help attract non-endemic brands and the mainstream media. 
 
The agency has already signed up esports teams and other talent on its roster. 
 
Jogesh Lulla, COO, Cornerstone Sport, said, “The launch of our esports vertical is a very exciting opportunity for us. Since it is currently nascent in India and is also growing at an exceptional pace, we feel this is the perfect time to enter the industry. With our experience in managing athletes, sports marketing, brand creation, event management, content production and animation, we have the ability to partner with all stakeholders in the ecosystem to maximise their potential. Our teams can not only help athletes with their needs, but also help brands leverage the billions of hours of watchable content and the large GenZ audience to meet their goals. We hope to do our part to accelerate the growth of the industry in India.”