Star India has appointed Juju Basu creative communication head for new business verticals, including sports properties. He would be responsible for creating multi-platform campaigns for the assets led by him, informed an official statement.
On his move, Basu said, "After a rather long stint in the advertising world, I decided to focus my creative efforts on content. Star, with its rich canvas of content and its appetite for innovation, offers a great opportunity to further strengthen the creative foundations I built during my years in advertising."
Prior to joining Star India, he was executive creative director at Contract Advertising. In earlier assignments, Juju has been with Grey Worldwide and Saatchi & Saatchi.