Contract Advertising's Ashish Bahl joins Neo Sports

Neo Sports has appointed Ashish Bahl as the VP - marketing and communications for their two channels (Neo Sports and Neo Cricket) with immediate effect. Prior to the appointment, Ashish Bahl was with Contract Advertising as vice president and business head on key clients of Contract.

A strategic marketing and communications professional with an experience of over 10 years in advertising and marketing on brands across FMCG, realty, automobiles, paints and broadcasting sector, Bahl will oversee the marketing of all the business verticals for the two channels – Neo Cricket and Neo Sports.

A post graduate from IMI, New Delhi, he has previously worked with JWT, SAB Miller India and Leo Burnett.

Commenting on the appointment, Prasana Krishnan, COO, Neo Sports said, "Ashish comes with a wealth of experience of working with well recognized brands and clients. He is an avid sports fan and we look forward for him to provide fresh and innovative ideas to carry forward the brand marketing."

Said Bahl, "I am excited to be a part of a highly innovative company that is redefining sports entertainment. With a great team in place, I am confident that we will be able to attain our marketing objectives and establish the channels as leaders in it their category."