Campaign India Team
May 05, 2010

Starcom Worldwide appoints Vineet Sodhani as GM - integrated marketing

Starcom Worldwide has appointed Vineet Sodhani (pictured) as general manager – integrated marketing. He will be based in Mumbai and will report to Sandeep Lakhina, COO-South Asia, Starcom Worldwide.In this newly created role, Sodhani will be the leader on delivering integrated marketing communications offerings to clients of Starcom Worldwide.

Starcom Worldwide appoints Vineet Sodhani as GM - integrated marketing

Starcom Worldwide has appointed Vineet Sodhani (pictured) as general manager – integrated marketing. He will be based in Mumbai and will report to Sandeep Lakhina, COO-South Asia, Starcom Worldwide.

In this newly created role, Sodhani will be the leader on delivering integrated marketing communications offerings to clients of Starcom Worldwide.

Starcom MediaVest Group offers clients the circle of advantage that include specialist disciplines in rural marketing, digital marketing, retail branding, OOH, mobile marketing among others. Vineet will help clients make optimum use of these service offerings by working closely with account management teams.

Speaking on the appointment, Lakhina said, "Marketers’ needs are constantly evolving and they are actively looking for innovative solutions to achieve their objectives in the most productive manner. In this new role, Vineet will help us identify clients’ needs and work with client servicing teams to offer clients an integrated approach to marketing."

He added, "The wealth of expertise Vineet brings along is bound to give our clients an edge in reaching out to their consumers. We are delighted to welcome him on board."

Sodhani joins Starcom Worldwide with 14 years of experience, half of which he spent at Hansa Research. Prior to that he has worked with Sterling Holidays and AC Nielsen. At Hansa, Sodhani has had various roles including an international stint. Most recently he was AVP- marketing at Hansa.

Source:
Campaign India

Related Articles

Just Published

Premium
Women to Watch 2019: Neha Mehrotra and Swati Bhattacharya on the 40 member list
Premium
4 hours ago

Women to Watch 2019: Neha Mehrotra and Swati ...

Get to know these 40 women who are shaping the industry from Australia to India with drive, energy and ideas that are inspiring more women to take the lead.

Premium
Tangrams 2019: 15 shortlists from India
Premium
4 hours ago

Tangrams 2019: 15 shortlists from India

Mindshare India gets 11 while BBDO and WATConsult get two each

Premium
England rugby stars become samurai in World Cup ad
Premium
2 days ago

England rugby stars become samurai in World Cup ad

England rugby heroes ask fans to be their 'armour' in spot for O2 by VCCP.

Premium
Lego launches first brand campaign in 30 years
Premium
2 days ago

Lego launches first brand campaign in 30 years

'Rebuild the world' for Lego by BETC Paris and The Lego Agency.