Campaign India Team
Sep 05, 2024

Consumer shift is moving from planned to impulse shopping

One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.

With 2.2 million more searches for sales in pre-festive 2024 compared to 2023, consumers are already in-market and actively seeking deals.  Image source: Pixabay.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

10 hours ago

India’s big creative pitch: Now streaming to the world

WAVES 2025 was less summit, more sales deck—India positioned as the next global content factory, so who’s buying the dream?

13 hours ago

India’s creator economy meets Adobe’s global agenda ...

From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first content economy.

1 day ago

EssenceMediacom retains top spot in April's APAC ...

OMD holds strong in second position while Publicis' Starcom climbs the highest after retaining Dabur's media mandate.

1 day ago

How smarter mobile ads are beating big-budget ...

Based on $2.4 billion in ad spend across 1,300 apps, AppsFlyer’s latest report reveals why emotional storytelling, tutorials and platform-native talent now outperform big-budget creative in mobile marketing.