Consumer shift is moving from planned to impulse shopping

One of the standout findings of the Tonic Worldwide’s GIPSI report reveals a 22% rise in users on India’s top five quick commerce apps in pre-festive 2024.

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With 2.2 million more searches for sales in pre-festive 2024 compared to 2023, consumers are already in-market and actively seeking deals. Image source: Pixabay.

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