PR Marketing Digital
Little Yadav
May 29, 2024

In a Blinkit: A viral tweet turned marketing magic

When a passionate customer tweeted at e-commerce platform Blinkit for a free bunch of coriander at the checkout, the viral moment not only generated a buzz of new followers, but a masterclass in moment marketing.

A viral tweet about coriander soon turned into an ideal moment of marketing (Photo: Shutterstock)

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