Advertising
Martin Moll
Aug 08, 2013

Consistency around the world is more important than ever

When marketers decide to do their own thing, it’s because they’ve lost faith in the overarching strategy, writes the head of European marketing at Honda, in Marketing Magazine

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

1 Samsung’s ‘Hi-FAI’ tune hits Gen Z, skips others

Nike flips the script: From action to intention

2 Nike flips the script: From action to intention

Jonty Rhodes dives into cashback chase

3 Jonty Rhodes dives into cashback chase

AI’s double-click: More speed, less soul?

4 AI’s double-click: More speed, less soul?

Kia's Sonet embarks on a journey of uncharted thrill

5 Kia's Sonet embarks on a journey of uncharted thrill

Apollo Tyres replaces Dream11 as Team India jersey sponsor

6 Apollo Tyres replaces Dream11 as Team India jersey sponsor

Microdramas test India’s appetite for stories in 120 seconds

7 Microdramas test India’s appetite for stories in 120 seconds

Retail One kiosks put Nestlé’ Professional’s growth recipe to test

8 Retail One kiosks put Nestlé’ Professional’s growth recipe to test

Eknath Shinde's message to advertising, marketing and media professionals

9 Eknath Shinde's message to advertising, marketing and media professionals

GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

10 GEO ‘converts like crazy’ and is already rivalling SEO for revenue, says Neil Patel

Related Articles

Havas Worldwide takes a bite of Burger King
Digital
Oct 12, 2022
Campaign India Team

Havas Worldwide takes a bite of Burger King

Hrithik Roshan gets pranked into an ad campaign for Burger King
Advertising
Jun 13, 2022
Campaign India Team

Hrithik Roshan gets pranked into an ad campaign for ...

Burger King's Sober Whopper provides a carb-filled hangover remedy
Advertising
Dec 29, 2021
Campaign India Team

Burger King's Sober Whopper provides a carb-filled ...

Rahul Bose goes bananas with Burger King
The Work
Jul 29, 2020
Campaign India Team

Rahul Bose goes bananas with Burger King

Just Published

Bachelor pads get a 'Big Billion' reality check
Advertising
2 days ago
Campaign India Team

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

Apollo Tyres replaces Dream11 as Team India jersey sponsor
Advertising
2 days ago
Campaign India Team

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

Amazon launches new AI creative partner in ads console
Advertising
2 days ago
Staff Reporters

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

The job of advertising is not to sell
Opinion
2 days ago
Zac Martin

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.