Connekkt Media acquires Hollywood's Mob Scene

The media and entertainment company from India, Connekkt Media has acquired Mob Scene, a creative and marketing agency from Hollywood. The acquisition is expected to help Connekkt Media expand its business footprint globally, marking its entry into the US and North American markets. 

The deal was facilitated by Greg Bedrosian and Mohit Pareek of Drake Star on behalf of Mob Scene. 

With its offices across Los Angeles, Mumbai, Dubai, and Delhi NCR, Connekkt Media can leverage Mob Scene’s creative expertise in combination with its own media technology to fortify its business in the global entertainment industry.

Varun Mathur, co-founder of Connekkt Media, said, “Mob Scene is the gold standard in Hollywood film marketing and we are beyond thrilled to join forces with them to bring their creative marketing capability to partners across UK, Europe, Middle East, India and the rest of Asia. Together, we can deliver outstanding value to our clients and consumers by driving targeted and measurable marketing impact across mediums, geographies, and formats.”

Varun Mathur, co-founder of Connekkt Media (L) and Tom Grane, co-founder and CEO of Mob Scene (R)

For the past two decades, Mob Scene has been the creative agency behind the marketing of Hollywood titles and series such as Avatar, Dune, Barbie, Jurassic World, The Last of Us, Puss in Boots, The Marvellous Mrs Maisel, and A Complete Unknown. It has also crafted marketing campaigns for franchises like Fast & Furious, Stranger Things, Kung-Fu Panda, and Minions.

Tom Grane, co-founder and CEO of Mob Scene, said, “Connekkt Media’s advanced media technology and understanding of global entertainment align with our creative vision. This partnership will allow us to push the boundaries of storytelling, expand our reach into new markets, and continue delivering innovative, emotionally compelling campaigns that resonate with audiences worldwide.”

In 2023, Connekkt Media was awarded the marketing mandate for three films of AVS Studios for INR 270 crores. As part of the transaction, it provideed financing, licensing, and marketing, while AVS Studios created and produced the movies. Mob Scene's acquisition allows the company to make a foray in the global media and entertainment domain.