Campaign India Team
Oct 04, 2010

Condé Nast Traveller sees India launch

The Indian edition of Condé Nast Traveler has hit the stands. This is the third title from the Condé Nast stable to be launched in India, after Vogue and GQ.

Condé Nast Traveller sees India launch

The Indian edition of Condé Nast Traveler has hit the stands. This is the third title from the Condé Nast stable to be launched in India, after Vogue and GQ. Positioned as "the ultimate luxury travel and lifestyle magazine for the well-heeled, global Indian," the title will be priced at Rs. 100 and will be a bi-monthly. The launch issue cover features Aishwarya Rai Bachchan, photographed by Pascal Chevallier in Paris as she takes readers on a tour of her favourite European capital. Contributing writers in the launch issue include Suketu Mehta, Fatima Bhutto, Richard Quest, Sir Mark Tully and Sunita Williams. 

Commenting on the launch, Alex Kuruvilla, managing director, Condé Nast India said, “Since Condé Nast established its fully-owned subsidiary in India in 2007, it has already become synonymous with outstanding journalism, influential brands and world-class quality. Following the runaway success of Vogue and GQ in India, we are proud to bring you another iconic title from the Conde Nast stable – the much-awaited Condé Nast Traveller India.”

The first edition of the magazine was launched in the United States in 1987.  Added Divia Thani Daswani, editor, Condé Nast Traveller India, “The Indian travel market is growing at an unprecedented rate. Today’s affluent, sophisticated Indian traveller is looking for more than just a sight-seeing trip—he is looking for an unforgettable experience that enriches his life and remains a great story to tell. This makes it the perfect moment to introduce him to the world’s most inspiring and authoritative travel publication, Condé Nast Traveller India.” 

Oona Dhabhar, marketing director, Condé Nast India, commented, “The marketing plan will be extremely targeted and focussed with the objective of catching the affluent traveller at key touch points. The digital medium will also play a key role in the overall plan.” 

Added Arjun Mehra, publisher director, Condé Nast India, “With a bouquet of three leading fashion and lifestyle titles, Condé Nast India provides advertisers the perfect platform to reach an elusive and discerning audience. Condé Nast Traveller’s Indian edition will replicate its global recognition as one of the world’s finest luxury marketing vehicles. Not only have we received a tremendous response from the core travel categories of hotels, airlines, tourism boards, we also have the support of luxury car, watch, jewelry and fashion brands.” 

Source:
Campaign India