Advertising Media Marketing In-Depth
Vinita Bhatia
1 day ago

Comic Con India's next act: Scaling pop culture without losing fandom roots

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity Gen Z demands.

Since its Indian debut in 2011—a decade after its US counterpart—CCI has morphed from a niche gathering of comic book loyalists into a sprawling youth culture carnival.

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