Campaign India Team
Nov 25, 2009

Colors steady; Zee spurts, STAR Plus sputters

Colors held on comfortably to the No. 1 spot with 330 GRPs (TAM, Week 47, HSM, CS4+). The battle for second place heated up with Zee wresting the No. 2 position with 265 GRPs, ahead of STAR Plus at 255 GRPs. Both Sony (190 GRPs) and NDTV Imagine (115 GRPs) had steady performances. SAB was marginally higher than the previous week with 78 GRPs. Track GECs' performance in 2009:

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

9 hours ago

Bachelor pads get a 'Big Billion' reality check

Flipkart’s festive campaign uses AI and humour to nudge bachelors towards upgrading homes—and perhaps improving their dating odds too.

10 hours ago

Apollo Tyres replaces Dream11 as Team India jersey ...

Dream11’s deal ended prematurely after the government passed a law banning real-money gaming platforms.

11 hours ago

Amazon launches new AI creative partner in ads console

The fully automated ads can be served across products and formats in Amazon’s arsenal, including Sponsored Brands, Sponsored Display, Brand Stores and even the Amazon DSP.

11 hours ago

The job of advertising is not to sell

"Be more entertaining. Be more interesting. Be more attention-grabbing. Hit people in the feels,” urges Zac Martin, who challenges advertising’s fixation on persuasion.