Campaign India Team
Nov 06, 2008

Colors says 'Yes, we can'

Can Colors sustain the performance and stay at number two in the GEC stake? The question is doing the rounds in all the channels in the GEC space -- and the answer, clearly, is yes, they can.According to TAM figures for week 44, Colors was steady at 221 GRPs (CS 4+) with STAR Plus still in the number one position, but dropping back into the 200s at 271 GRPs.Zee slumped to 171 GRPs, a full 50 GRPs behind Colors.Other preformances include Sony at 93 GRPs, STAR One at 81 GRPs, NDTV Imagine at 76 GRPs,  Sahara One at 58 GRPs and 9X at 54 GRPs.

Colors says 'Yes, we can'

Can Colors sustain the performance and stay at number two in the GEC stake? The question is doing the rounds in all the channels in the GEC space -- and the answer, clearly, is yes, they can.

According to TAM figures for week 44, Colors was steady at 221 GRPs (CS 4+) with STAR Plus still in the number one position, but dropping back into the 200s at 271 GRPs.

Zee slumped to 171 GRPs, a full 50 GRPs behind Colors.

Other preformances include Sony at 93 GRPs, STAR One at 81 GRPs, NDTV Imagine at 76 GRPs,  Sahara One at 58 GRPs and 9X at 54 GRPs.

Source:
Campaign India