Colors continued to lead the GEC stakes in Week 6 with 318 GRPs (TAM, HSM, CS 4+) even as STAR Plus and Zee TV traded ranks. STAR Plus bounced back with 303 GRPs while Zee slid to 261. Sony was steady at 169 GRPs while NDTV Imagine jumped to 104. SAB maintained status quo at 82 GRPs. Track GECs' performance in 2010:
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Generali Central’s first joint brand campaign unites life and non-life insurance under one optimistic idea — being a lifetime partner, here and now.
Its pitch to performance-driven D2C brands, agencies, and enterprise teams is straightforward: turn advertising from a guessing game into a measurable science.
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Agency group confirmed it received an ‘unsolicited approach’ to buy M&C Saatchi Performance.
The Women in Blue are experiencing a well-deserved moment in the sun. But will the roaring cheers translate into better brand value or long-term growth?
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