Colors continued to lead the GEC stakes in Week 6 with 318 GRPs (TAM, HSM, CS 4+) even as STAR Plus and Zee TV traded ranks. STAR Plus bounced back with 303 GRPs while Zee slid to 261. Sony was steady at 169 GRPs while NDTV Imagine jumped to 104. SAB maintained status quo at 82 GRPs. Track GECs' performance in 2010:
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The changes come as HUL reported a 6% decline in standalone net profit for the fiscal fourth quarter.
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A new white paper on a cookie-less world proposes leveraging first-party data, contextual advertising, and localised marketing strategies for companies to stay afloat.
Patanjali Ayurved continues to faces rigorous scrutiny from the Supreme Court over misleading advertisements, with the case underscoring the vital need for strict regulatory oversight in health-related advertising in India.
Group is forecasting 1-2% organic growth over course of 2024.
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