Campaign India Team
Aug 28, 2008

Colors is the Big Boss

163 GRPs. That’s’s what Colors has delivered last week, according to data from TAM (Week 34, CS 4+) in just the fourth week on air. Conventional wisdom would suggest that, in the Indian GEC space, any new entrant would take time to establish its presence, taking a few months before they started making any difference to competition. Colors just threw that rule book out of the window, leapfrogging to third place and, for the first time, posing a serious threat to number two, Zee TV with the gap reduced to just 50 odd GRPs.

Colors is the Big Boss

163 GRPs. That’s’s what Colors has delivered last week, according to data from TAM (Week 34, CS 4+) in just the fourth week on air. Conventional wisdom would suggest that, in the Indian GEC space, any new entrant would take time to establish its presence, taking a few months before they started making any difference to competition. Colors just threw that rule book out of the window, leapfrogging to third place and, for the first time, posing a serious threat to number two, Zee TV with the gap reduced to just 50 odd GRPs.

More on the GEC ratings for the week later today.

 

Source:
Campaign India

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