163 GRPs. That’s’s what Colors has delivered last week, according to data from TAM (Week 34, CS 4+) in just the fourth week on air. Conventional wisdom would suggest that, in the Indian GEC space, any new entrant would take time to establish its presence, taking a few months before they started making any difference to competition. Colors just threw that rule book out of the window, leapfrogging to third place and, for the first time, posing a serious threat to number two, Zee TV with the gap reduced to just 50 odd GRPs.
More on the GEC ratings for the week later today.