Campaign India Team
Aug 28, 2008

Colors is the Big Boss

163 GRPs. That’s’s what Colors has delivered last week, according to data from TAM (Week 34, CS 4+) in just the fourth week on air. Conventional wisdom would suggest that, in the Indian GEC space, any new entrant would take time to establish its presence, taking a few months before they started making any difference to competition. Colors just threw that rule book out of the window, leapfrogging to third place and, for the first time, posing a serious threat to number two, Zee TV with the gap reduced to just 50 odd GRPs.

Colors is the Big Boss

163 GRPs. That’s’s what Colors has delivered last week, according to data from TAM (Week 34, CS 4+) in just the fourth week on air. Conventional wisdom would suggest that, in the Indian GEC space, any new entrant would take time to establish its presence, taking a few months before they started making any difference to competition. Colors just threw that rule book out of the window, leapfrogging to third place and, for the first time, posing a serious threat to number two, Zee TV with the gap reduced to just 50 odd GRPs.

More on the GEC ratings for the week later today.

 

Source:
Campaign India

Related Articles

Just Published

39 minutes ago

MiQ reshapes India leadership amid programmatic flux

Leadership changes and MiQ Sigma rollout reflect both opportunity and fragmentation in India’s fast-expanding but complex digital advertising market.

2 hours ago

Jonty Rhodes dives into cashback chase

Super.money’s latest ad swaps cricket balls for cashback, with the South African player shadowing an auto driver to spotlight the lure of instant rewards.

3 hours ago

EU fines Google nearly $3.5 billion for abusing ...

Tech giant Google has been fined €2.95 billion, equivalent to US$3.5 billion, by the European Commission for allegedly abusing its dominance in the online adtech sector.

6 hours ago

Creativity, not cost-cutting, emerges as agencies’ test

With consolidation rising and ROI under strain, agencies face pressure to return to bold ideas while navigating AI and budget controls.