Campaign India Team
Aug 28, 2008

Colors is the Big Boss

163 GRPs. That’s’s what Colors has delivered last week, according to data from TAM (Week 34, CS 4+) in just the fourth week on air. Conventional wisdom would suggest that, in the Indian GEC space, any new entrant would take time to establish its presence, taking a few months before they started making any difference to competition. Colors just threw that rule book out of the window, leapfrogging to third place and, for the first time, posing a serious threat to number two, Zee TV with the gap reduced to just 50 odd GRPs.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Related Articles

Just Published

3 hours ago

WhatsApp deepens business play with ads, payments, ...

At its Mumbai summit, it rolled out tools spanning ads, transactions and citizen services, aiming to embed itself deeper into India’s marketing and commerce ecosystem.

4 hours ago

Why does everyone love to hate WPP?

The industry loves to bet on who’s down. But no one—WPP, Publicis, or Accenture—has cracked the future yet, argues a former holding-company insider turned consultant.

9 hours ago

Conversational AI: Why India’s marketers can’t ...

AI-enabled voice assistants are reshaping how consumers shop and search—demanding experiences that are useful, personal, and rooted in local context.

10 hours ago

World Gold Council reframes jewellery for everyday ...

INSIDE THE AD: BBDO India’s ‘The Moment is Gold’ campaign shifts the messaging from ceremonial milestones to micro-moments, targeting Gen Z and millennial buyers.