Campaign India Team
Apr 15, 2009

Colors ends STAR Plus’ eight year reign

Viacom18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as  the No. 1 GEC.Colors delivered 292 GRPs (TAM, HSM, CS 4+ week 15), 25 GRPs ahead of STAR Plus' 267. Colors’ performance, despite the channel having gone pay two weeks ago, must indeed be a concern for STAR Plus.STAR Plus’ woes are compounded by the performance of Zee TV, which delivered 236 GRPs for the week under review.

Colors ends STAR Plus’ eight year reign

Viacom18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as  the No. 1 GEC.

Colors delivered 292 GRPs (TAM, HSM, CS 4+ week 15), 25 GRPs ahead of STAR Plus' 267. Colors’ performance, despite the channel having gone pay two weeks ago, must indeed be a concern for STAR Plus.

STAR Plus’ woes are compounded by the performance of Zee TV, which delivered 236 GRPs for the week under review.

“Finally their programming strategy is working well and bearing fruit. The GEC genre is now clearly a three player game, with the difference between Colors and STAR Plus being equal to the difference between STAR Plus and Zee. Overall, Colors' performance now makes the GEC space a consumer’s delight, as the consumer has better program options to choose from in this three horse race. One or two programs can change the pecking order in this segment,” says R. Gowthaman, leader, South Asia,  Mindshare.

Source:
Campaign India