Media
Campaign India Team
Apr 15, 2009

Colors ends STAR Plus’ eight year reign

Viacom18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as  the No. 1 GEC.Colors delivered 292 GRPs (TAM, HSM, CS 4+ week 15), 25 GRPs ahead of STAR Plus' 267. Colors’ performance, despite the channel having gone pay two weeks ago, must indeed be a concern for STAR Plus.STAR Plus’ woes are compounded by the performance of Zee TV, which delivered 236 GRPs for the week under review.

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