Campaign India Team
Apr 15, 2009

Colors ends STAR Plus’ eight year reign

Viacom18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as  the No. 1 GEC.Colors delivered 292 GRPs (TAM, HSM, CS 4+ week 15), 25 GRPs ahead of STAR Plus' 267. Colors’ performance, despite the channel having gone pay two weeks ago, must indeed be a concern for STAR Plus.STAR Plus’ woes are compounded by the performance of Zee TV, which delivered 236 GRPs for the week under review.

Colors ends STAR Plus’ eight year reign

Viacom18’s general entertainment channel, Colors, ended STAR Plus’ eight year reign as  the No. 1 GEC.

Colors delivered 292 GRPs (TAM, HSM, CS 4+ week 15), 25 GRPs ahead of STAR Plus' 267. Colors’ performance, despite the channel having gone pay two weeks ago, must indeed be a concern for STAR Plus.

STAR Plus’ woes are compounded by the performance of Zee TV, which delivered 236 GRPs for the week under review.

“Finally their programming strategy is working well and bearing fruit. The GEC genre is now clearly a three player game, with the difference between Colors and STAR Plus being equal to the difference between STAR Plus and Zee. Overall, Colors' performance now makes the GEC space a consumer’s delight, as the consumer has better program options to choose from in this three horse race. One or two programs can change the pecking order in this segment,” says R. Gowthaman, leader, South Asia,  Mindshare.

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Dream11 pivots to free-to-play model amid regulatory...

It has signed on advertisers like Swiggy, Astrotalk and Tata Neu, experimenting with campaign formats to target younger, mobile-first fans and seasoned cricket audiences.

2 hours ago

AI agents collapse the wall between marketing and CX

From HUL’s virtual try-ons to Zepto’s AI personas, brands and agencies face new roles as machines reshape leadership and trust.

2 hours ago

When MRI becomes a marketing brief

Siemens Healthineers’ ‘Knowing is Comforting’ campaign tackles Scanxiety by demystifying diagnostic scans through regional storytelling and tech-driven patient reassurance.

2 hours ago

Saransh Goila partners with Ember, choosing equity ...

The celebrity chef joins the cookware brand as investor-partner, steering innovation and marketing in a category dominated by rival chef brands and reliant on costly traditional media.