Colors blazes to lone third place

Viacom 18's general entertainment channel Colors continued its impressive debut notching up 137 GRPs (TAM, CS 4+, Week 32) in the third week since launch. Colors has now established itself as the sole number three channel. The channel had registered 81 GRPs in its first week and 116 GRPs in the second.Top placed STAR Plus (316 GRPs) and second placed Zee TV (212 GRPs) lost ground marginally.Five channels are now in a see-saw battle for the fourth place with Sony, STAR One , NDTV Imagine, 9X and Sahara One all between 76 and 99 GRPs for the week.