Campaign India Team
Mar 30, 2011

Colors beats cricket, gets closer to Star Plus

Zee TV and Sony register drops in viewership

Colors beats cricket, gets closer to Star Plus

In Week 13, a week that included the India-Australia quarterfinal, Colors managed to inch closer to STAR Plus. Colors rose 15 GRPs this week to 272, while STAR Plus fell 14 GRPs to 291.

Zee TV fell 20 GRPs to 187, while Sony dropped by 24 GRPs to 159.

Sab TV stayed at 136 GRPs, the same as last week, while Imagine rose 8 GRPs to 81.

The above figures are TAM, HSM, CS4+.

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Two sides of the bed: Insured versus uninsured

Star Health’s split-screen ad pitches insurance as peace of mind, but its visual clichés raise questions about real-world nuance.

8 hours ago

Death by feedback: Why creative work keeps getting ...

When feedback becomes a bottleneck instead of a booster, creative teams face chaos, dilution and burnout. ButtonShift’s co-founder and CEO explains why it matters.

8 hours ago

63% of Indian CMOs are under pressure to deliver ...

IBM’s 2025 CMO Study reveals only 26% of Indian marketers believe they have the talent needed to achieve their goals for the next two years.