Campaign India Team
Mar 30, 2011

Colors beats cricket, gets closer to Star Plus

Zee TV and Sony register drops in viewership

Colors beats cricket, gets closer to Star Plus

In Week 13, a week that included the India-Australia quarterfinal, Colors managed to inch closer to STAR Plus. Colors rose 15 GRPs this week to 272, while STAR Plus fell 14 GRPs to 291.

Zee TV fell 20 GRPs to 187, while Sony dropped by 24 GRPs to 159.

Sab TV stayed at 136 GRPs, the same as last week, while Imagine rose 8 GRPs to 81.

The above figures are TAM, HSM, CS4+.

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

3 hours ago

India’s Gen Z and young Millennials prioritise ...

23% of Indian content consumers are digital-only, while CTV viewership gains 3.5 crore new viewers, finds Kantar.

6 hours ago

Dentsu, Criteo sign a global commerce media deal

Dentsu to use Criteo’s Commerce Media Platform for global performance campaigns across its retailer channels.

8 hours ago

Scrutiny over media trading will be a top story in ...

Five of Campaign's global editors spoke on a panel at Campaign House in Cannes.