Isobar India, the digital agency from Dentsu Aegis Network, has been appointed as the digital partner for Colorbar, one of India’s premium beauty brands. Isobar won the account following a multi-agency pitch and will manage the brand from its Delhi office.
Jayati Modi, head digital marketing, Colorbar said, "We're looking forward to working together, innovating together and growing together. We are sure that with them by our side, we will be able to build as strong a presence in the digital space as we have in the retail industry."
Gopa Kumar, EVP, Isobar India said, “We are really excited to partner with Colorbar. It is one of the leading players in the fashion and beauty segment. We are looking forward to creating exciting digital-first experiences for the brand Colorbar as the primary mode of communication for this category."