Colgate Palmolive media AOR moves from TME to MEC

Colgate Palmolive’s media AOR has shifted from TME to Mediaedge:cia (MEC).   In a statement, the company has said that the move is a part of its strategy to achieve better global and divisional alignment with its parent company, as MEC handles Colgate’s media AOR globally.   Confirming the move, T Gangadhar, MD, Mediaedge:cia India said, “We are delighted and proud to have Colgate Palmolive on board in India and look forward to a mutually enriching association.