Colgate Palmolive’s media AOR has shifted from TME to Mediaedge:cia (MEC).
In a statement, the company has said that the move is a part of its strategy to achieve better global and divisional alignment with its parent company, as MEC handles Colgate’s media AOR globally.
Confirming the move, T Gangadhar, MD, Mediaedge:cia India said, “We are delighted and proud to have Colgate Palmolive on board in India and look forward to a mutually enriching association. The relationship will be effective April 1, 2010.”
Meanwhile, in a statement, Divya Radhakrishnan, president - TME said," It has been a great journey and we are extremely proud of our association with Colgate Palmolive. To be able to retain the business for six years is a tribute to the great work that the team at TME has done over the years. Global realignments are a modern reality and it’s a pity that a great partnership has to end due to matters beyond our control."
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