Campaign India Team
Feb 16, 2010

Colgate Palmolive media AOR moves from TME to MEC

Colgate Palmolive’s media AOR has shifted from TME to Mediaedge:cia (MEC).   In a statement, the company has said that the move is a part of its strategy to achieve better global and divisional alignment with its parent company, as MEC handles Colgate’s media AOR globally.   Confirming the move, T Gangadhar, MD, Mediaedge:cia India said, “We are delighted and proud to have Colgate Palmolive on board in India and look forward to a mutually enriching association.

Colgate Palmolive media AOR moves from TME to MEC
Colgate Palmolive’s media AOR has shifted from TME to Mediaedge:cia (MEC).  
 
In a statement, the company has said that the move is a part of its strategy to achieve better global and divisional alignment with its parent company, as MEC handles Colgate’s media AOR globally.  
 
Confirming the move, T Gangadhar, MD, Mediaedge:cia India said, “We are delighted and proud to have Colgate Palmolive on board in India and look forward to a mutually enriching association. The relationship will be effective April 1, 2010.”
 
Meanwhile, in a statement, Divya Radhakrishnan, president - TME said," It has been a great journey and we are extremely proud of our association with Colgate Palmolive. To be able to retain the business for six years is a tribute to the great work that the team at TME has done over the years. Global realignments are a modern reality and it’s a pity that a great partnership has to end due to matters beyond our control."
 
 
 

 

 

 

 

 

Source:
Campaign India

Related Articles

Just Published

19 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

23 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

1 day ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

1 day ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.