Campaign India Team
Aug 26, 2013

Coca-Cola brings together ‘marketing’ and ‘commercial’; Debabrata Mukherjee to head functions as VP

Anupama Ahluwalia, VP – marketing, to take up ‘short term’ assignment in bottling business

 Coca-Cola brings together ‘marketing’ and ‘commercial’; Debabrata Mukherjee to head functions as VP

Coca-Cola India announced a series of top level management changes on Friday, 23 August.

The company has named Debabrata Mukherjee, currently VP - strategy and still beverages, its VP - marketing and commercial. The ‘marketing’ and ‘commercial’ roles are being brought together under one head, the company said, for ‘deeper and combined focus on commercial and shopper marketing as well as product commercialisation’.

Anupama Ahluwalia, currently VP - marketing, will take up a ‘short term leadership assignment’ with Hindustan Coca-Cola Beverages to get direct experience within the bottling system, and 'Upon completion of the assignment, Anupama will then return to Coca-Cola India', a company statement said.

Andriy Avramenko, currently VP - juice, will take over as VP - strategy and still beverages.

The changes, effective 1 October, are in keeping with its vision of India becoming a top five market for The Coca-Cola Company by 2020 (by volume sales), the statement explained.

Venkatesh Kini, deputy business unit president, India and South West Asia, said, “Building our talent pipeline and developing people capability is one of our key pillars for success. The new senior level management changes being announced today is a step in that direction. The entire team will work closely with our bottling partners to achieve our Vision 2020 goals in India.”

Mukherjee joined the company in 1998. Donning a series of marketing and general management roles, he headed marketing for Coca-Cola in Korea before returning to India in 2011.

Ahluwalia has led the marketing function at Coca-Cola India for over two years.

Source:
Campaign India

Related Articles

Just Published

4 hours ago

Cannes Lions 2024: India shortlists grow to 51

UPDATED: Leo Burnett Mumbai scores four nods on day two, putting them in the lead for the most shortlists, with only one category left.

5 hours ago

Dentsu rolls out global innovation proposition and ...

Mumbai and Bengaluru will be among the first new global innovation labs opened by Dentsu

6 hours ago

Moves and wins roundup: Week of 17 June

The latest appointments and account wins from Bajaj Consumer Care, Cheil X, HDFC AMC and more to come, in our weekly news roundup.

6 hours ago

Prime Video launches a fun campaign to celebrate ...

The campaign illustrates the tired fathers who want to spend time with their families by watching Prime Video but find it difficult to keep their eyes open.