CNBC-TV18 launches new weekend programming

CNBC-TV18 has launched a host of new weekend shows that includes current affairs show, corporate focused shows and lifestyle specials.

Aug 04, 2008 07:00:00 AM | Article | Campaign India Team

CNBC-TV18 has launched a host of new weekend shows that includes current affairs show, corporate focused shows and lifestyle specials.

 'India Business Week' will give an insight on what to expect in the coming week in the areas of business, politics, sports or entertainment.  'Wealth Creators' will give a peek into the world of India's new generation of corporate czars. The show will be hosted by Mitali Mukerjee. 'Indianomics' hosted by Latha Venkatesh, will talk about the Indian economy, gathering from the cues on what is happening in the global economy, and the macro-economic story of our nation.

Menaka Doshi will host 'Riders in the Storm', a series that will feature India's leading companies as they figure out how to handle the downturn in the world economy. 'Must Do' will be a guide on which books to read, what movies or plays to watch, where are the art exhibitions to attend, the best DVDs to buy and best places to eat. 'Beautiful People' will feature rich and famous individuals and will be hosted by Anuradha Sengupta.

Neel Chowdhury (pictured), vice president, marketing, CNBC-TV18 and CNBC Awaaz, said, "CNBC-TV18 has always been a category leader in terms of programming forays and innovative content. We felt that the time was ripe to introduce the viewers to a wide variety of programming that will attract a wider and newer audience to our fold, and enrich the viewing experience of our loyal viewers. Hence the introduction of comprehensive programming that caters to all genres of audiences."